I spent this week in San Francisco producing a new film for AARP. Two months ago we produced our first film for them about a 52-year-old mother who skateboards at skate parks. It has been a big hit, attracting 3.6 million views on Facebook and half a million views on Youtube.
For this shoot, we did a story about Roxanne, a 54-year-old woman who lives in Alameda. She and her crew done superhero costumes of their own design and hit the alleys of San Francisco’s Mission District to pick up used needles. Additionally, the pop a “Street Boutique” of donated clothing for the homeless. Roxanne and her crew are making the community a better place one good deed at a time.
I am posed here (left) with Roxanne, director Steve Dorst, AARP producer TJ Cooney, and our PA Juan Ruiz.